The livestreaming industry continued its dynamic growth in Q2 2025, with TikTok Live solidifying its position as a major player. While other top platforms like YouTube Live and Twitch experienced slight dips in watch time, TikTok Live maintained steady viewership, demonstrating its resilience and growing influence. Kick also emerged as a significant contender, showcasing the intensifying competition within the livestreaming landscape. Amidst this fierce competition, TikTok Live has firmly established itself as a titan of livestreaming.
In the previous quarter, we provided an in-depth analysis of TikTok Live’s market position, its content strategy, and its foray into gaming. To gain a comprehensive understanding of the livestreaming platforms’ evolution, you can refer to that article [TikTok Live: How big is it, and what content do viewers watch the most?]. This article serves as an update, providing the latest viewership statistics and insights into TikTok’s current standing in the market.
According to data from TikTok Stats, mobile gaming titles are exceptionally popular on the mobile-centric platform. TikTok’s origins as a mobile-first app have given it a distinct advantage in the livestreaming market, and Q2 2025 witnessed the platform further cementing its position as a key player in the industry.
TikTok Cementing Its Place as a Top Livestreaming Platform in Q2 2025
Our comprehensive Q2 2025 Global Livestreaming Landscape report provides a detailed overview of the overall standings in the livestreaming arena. However, here are some key highlights:
- TikTok Live maintained its #2 position quarter-on-quarter.
- Twitch, an Amazon-owned competitor, showed signs of decline across all categories.
- Kick experienced significant growth, driven by new breakout streamers, increased gaming content, and even football streams.
Focusing specifically on TikTok Live, gaming content continues to be a significant driver of its total watch time, accounting for approximately 13% in Q2 2025. Overall, TikTok Live amassed over 8 billion Hours Watched (HW) during the quarter, significantly surpassing competitors such as Twitch and Kick. Compare TikTok with YouTube, Twitch or Kick for a more detailed comparison.
While fashion, beauty streams, or casual chatting might be the stereotypical content associated with TikTok Live, its livestreaming offerings are as diverse and multifaceted as the classic short-form content that defines the app. TikTok’s innovative approach to content creation and its ability to cater to a wide range of interests have contributed to its success in the livestreaming segment. The platform’s ability to seamlessly integrate livestreaming into its existing ecosystem has also played a crucial role in its growth.
Most Popular TikTok Live Categories in Q2 2025
The Chats category remained highly popular on TikTok Live, although the gap between it and the next-most popular category, Fashion, narrowed slightly. Duo streams, where two creators collaborate in real-time, are a significant driver of the Chats category. The ease with which creators can invite each other to co-stream within the app underscores the unmatched social potential of TikTok Live broadcasting. This collaborative aspect is a key differentiator for TikTok Live, fostering a sense of community and encouraging engagement among users.
Outdoors and Talents categories experienced slight growth in size compared to Q1, while maintaining their relative positions in our ranking. Casual walks through cities, explorations into nature, and passionate expressions of artistic talent are all popular content formats across the livestreaming industry on platforms like Twitch and YouTube, and TikTok Live is no exception. TikTok Live’s unique algorithm and its focus on short-form content have allowed these categories to thrive, attracting a diverse audience and fostering a culture of creativity.
The Future of TikTok Live in the Livestreaming Segment
As TikTok Live continues to evolve, it is poised to further solidify its position as a leading player in the livestreaming segment. The platform’s focus on innovation, its ability to adapt to changing viewer preferences, and its strong emphasis on community will be key drivers of its future success. TikTok Live Stats provides valuable insights into the platform’s performance and trends, allowing creators and marketers to stay ahead of the curve.
Looking ahead, TikTok Live is likely to expand its offerings in areas such as e-commerce, virtual events, and interactive entertainment. The platform’s ability to seamlessly integrate these features into its existing ecosystem will be crucial for attracting new users and retaining existing ones. TikTok Live’s commitment to providing a safe and engaging environment for its users will also be essential for maintaining its reputation and fostering long-term growth. The data and trends showcased there provide a competitive landscape view.
